Joytopia | Journee X BMW
“Joytopia was an online event made in collaboration with the great folks at Journee for the Automotive Show of Munich in 2021. For a week, you could roam in this fantastic environment and even attend a concert of Coldplay.”
From concepts…
Together with Mio Christian Loclaire we imagined and dreamed the mood and ambiance that would take place in those fantastic worlds. First step was to paint them as freely as possible to let ideas emerge as visual concepts.
To 3D concept art…
Finally the core of the project was to create real-time worlds based on the prototypes and concept art.
Commercial project for BMW, made with Journee, 2021