Find Dee | Journee X BMW
Embark on a vivid journey through the 'Find Dee' Metaverse, a vibrant digital realm crafted for BMW's showcase at CES Las Vegas. This immersive mini-game experience, brought to life with my creative input in art direction, level design, and 3D asset creation, invites you to explore a series of metaphorical landscapes that embody the core principles of BMW's trailblazing concept car, "Dee".
In collaboration with Journee, we created more than just a game; we designed a portal to the future of automotive exploration. 'Find Dee' is a colorful adventure brimming with youthful exuberance and a visual feast that captures the boundless potential of virtual worlds. It's a celebration of innovation, interactivity, and the thrill of discovery.
Presented during BMW's main conference at CES, the project stands out as a remarkable achievement. It marks not only my third collaboration with BMW but also a milestone in experiential marketing. Participants at CES had the unique opportunity to sit within the concept car and be surrounded by the world we created, offering a fully immersive experience that melds physical and digital realities.
Commercial project for BMW, made with Journee, 2022